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Wednesday, April 30, 2014

Mad About Loyalty Cards: Shopwise Wise Card

Most large and popular department stores and supermarkets have loyalty programs. It's a marketing strategy geared to ensure that customers keep coming back (and away from competitors). In return, customers are rewarded for their loyalty through points which shoppers need to accumulate and exchange for either gift certificates or cash credits. And who doesn't like cash credits? Certainly not I!

My husband has started calling me "loyalty card junkie" which I don't mind at all. My mindset for making sure I get rewarded for every penny I spend is to think of rebates/rewards as a way of earning something without being taxed. We all abhor how anything that lands in our pocket gets slashed by the tax bureau, right? I particularly hate that even the meager interest our money earns at the bank gets hacked a 20% tax. So by earning rewards or rebates I get extra funds with absolutely no deduction from the BIR. 

Having made the confession that I am mad about loyalty cards, anyone can pretty much assume that I have literally all the loyalty cards or membership program out there: SM Advantage, Robinsons Value Plus Card, Mercury's Suki Card, Laking National (Bookstore), Petron Value Card, Mabuhay Miles, Happy Plus, 7-Eleven Rewards, and many more. But do you wanna know my favorite of all? It's the Shopwise Wise Card.

Wise Card allows shoppers to earn points from any Shopwise branches as well as Rustan's Supermarket (even though Rustan's also have their Fresh Card which is their own loyalty card). In my opinion, earning points is easiest with Wise Card compared to other loyalty rewards program as they give 1 point for every peso (PHP) spent. Members can exchange every 10,000 points for Php100.00. Simply put, members earn Php1.00 for every Php100.00 spent.

Membership is also free if customers can present an accumulated receipts worth Php5,000 (within 3 months) but for those who can't, instant membership can be obtained for Php200 fee.

Shopwise also has various promotions every month for Wise Card holders, the most popular of which is the First Wednesday of the Month promo where members earn x10 points. If we do the math, that's equivalent to 10% discount (only it's converted to points).

To give a glimpse of how much points or rebates I have earned since I became a Wise Card member, here's the proof:

Since I became a member in 2005, I have earned a total of over 1.6M points! OMG, 1 point = 1 peso so that means I've spent Php1.6M at Shopwise and Rustan's combined. Well, maybe less as there were times that I was able to avail of the First Wednesday of the Month promo and earned x10 points.

So yes, in a span of 9 years I have redeemed more than Php15,000 worth of GC, and I still have Php800 still left for claiming. Not bad, right? especially that I don't shop exclusively at Shopwise as it's relatively far from our home compared to Robinsons and SM. 

I may be a loyalty card junkie, but this junkie is a wise one :)


Unknown said...

This is amazing!

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